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Who We Are

We are a family of dentists with over 50 years of clinical experience working everyday with patients to meet their oral care needs.  Over the years we've listened to our clients' concerns about teeth whitening, we've seen trends come and go, and we've stayed abreast of the innovations in the business of dentistry.

We founded White Birch by putting together a team of dentists, scientists, and creatives to make products that are innovative and superior to what is currently on the market. 

Simply put, we knew we could do better, and White Birch was born.

Why We Do It

With dental offices in New York City and on Long Island, we wake up everyday to make a difference in our clients lives. We listen to our clients, and hear their concerns when it comes to what they need and what they want.

In today’s marketplace, consumers are bombarded with so many choices that it's hard to make the right decisions when it comes to health and personal care products.  Trust is important to us, and we only create products that we ourselves would use or recommend for our family.

As healthcare providers we've spent decades taking care of our patients as we would our family, and we aim to develop products that will make your choices easier and deliver the right ingredients in the right way for a healthier lifestyle. 

Science Meets Nature

Our ingredients are derived from natural sources and are scientifically proven to be safe and effective for daily use. We wanted to create products that deliver results, we demanded nothing less when we decided to create personal care items.

As dentists we have access to a network of the best scientists and manufacturers in the oral care field, together we've spent countless hours developing our formulations to be just right. Through rigorous clinical studies and our extensive experience we have a deep knowledge of what ingredients are safe to use on a regular basis.

We've sourced our clean ingredients to work in symmetry with our patented activated White Charcoal to deliver results effectively and safely.

It's Quality That Counts

White Birch is built on innovation. Our formulations were developed by our team of doctors to take the best that science and nature has to offer and combine them with our patented methodologies to work in symphony with our signature White Birch ingredient.

We are very fortunate to have Dr. Martin Giniger on the team as our Chief Scientific consultant and chemist to help guide us on our whitening breakthroughs.  Of note, he has worked full time for Colgate-Palmolive Company, the world's largest consumer oral care company. He has also worked, or consulted for Go Smile, Procter & Gamble, Church & Dwight, BriteSmile, Discus Dental and many others. Our laboratory / manufacturer partner is US-based (Wisconsin), FDA-registered, and GMP-certified. 

We are Flouride Free, Non GMO, SLS FREE, Vegan, Gluten Free and Proudly Made In America.


Our Signature Ingredient

Activated White Charcoal is our signature,, first-of-it’s-kind ingredient that can only be found in White Birch® products. 

Our Activated White Charcoal is made from white birch trees imported from Japan. Once in the USA, we then use a proprietary method to further bake the activated black charcoal from white birch trees and create our patented activated white charcoal.

Our natural activated white charcoal is very porous which makes it a great adsorbent and gentle abrasive.  When combined in tandem with our clean ingredients, your teeth are left brighter, whiter and minty fresh.

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