We are a family of dentists with more than 50 years of clinical experience working with patients to meet their oral care needs. Over the years, we've listened to your concerns about teeth whitening, witnessed trends come and go, and stayed ahead of the curve on industry advances in whitening science and technology.

Simply put, we knew we could do better. We founded White Birch® by forming a top team of dentists and experts to develop whitening products superior to what was on the market. Together we succeeded at creating a leading whitening solution as effective as the far more costly procedures, yet easy to use and naturally derived.

Now routine brushing transforms your smile.

White Birch Team


Our team of dentists and doctors developed our brand’s formulations by taking the best that science and nature have to offer—combining naturally sourced ingredients with patented methodologies to deliver incredible results.

Of note, our expert team features chief chemist and scientific consultant Dr. Martin Giniger, whose past work and consultation have served Colgate-Palmolive Company, Procter & Gamble, BriteSmile, and more.

Together we’ve proudly authored numerous whitening breakthroughs—bringing you White Birch® professional teeth whitening.