We are a family of dentists with more than 50 years of clinical experience working with patients to meet their oral care needs. Over the years, we've listened to your concerns about teeth whitening, witnessed trends come and go, and stayed ahead of the curve on industry advances in whitening science and technology.

Simply put, we knew we could do better. We founded White Birch® by forming a top team of dentists and experts to develop whitening products superior to what was on the market. Together we succeeded at creating a leading whitening solution as effective as the far more costly procedures, yet easy to use and naturally derived.

Now routine brushing transforms your smile.

White Birch Team


Our team of dentists and doctors developed our brand’s formulations by taking the best that science and nature have to offer—combining naturally sourced ingredients with patented methodologies to deliver incredible results.

Of note, our expert team features chief chemist and scientific consultant Dr. Martin Giniger, whose past work and consultation have served Colgate-Palmolive Company, Procter & Gamble, BriteSmile, and more.

Together we’ve proudly authored numerous whitening breakthroughs—bringing you White Birch® professional teeth whitening.



White Birch has partnered with One Tree Planted. One Tree Planted is a 501(c)(3) non-profit organization. As an environmental charity, they are on a mission to make it simple for anyone to help the environment by planting trees! One Tree Planted is dedicated to making it easier for us to give back to the environment, creating a healthier climate, protecting biodiversity and helping reforestation efforts around the world. All by planting trees!

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. 

One Tree Planted