The Science Behind White Birch Toothpaste
Revolutionary White Charcoal Whitening
White Birch Toothpaste is the world’s first activated white charcoal whitening toothpaste, developed by a family of dentists with over 50 years of expertise. Unlike traditional peroxide-based toothpastes, our patented white charcoal (US 10,653,596) delivers 300% better whitening in just 14 days, as proven in an independent case study, while being 50% less abrasive with a low RDA of 45.
Of note, our expert team features chief chemist and scientific consultant Dr. Martin Giniger, whose past work and consultation have served Colgate-Palmolive Company, Procter & Gamble, BriteSmile, and more.
Clinical Study: 300% Better Whitening
An independent case study demonstrated White Birch’s superiority over peroxide-based toothpastes: 80% of users reported “significantly whiter” teeth after 14 days. 100% of users experienced reduced yellowness and stains. 300% more effective whitening compared to leading peroxide-based competitors in 14 days.
Proven Results: 4+ Shades Whiter White Birch whitens teeth 4+ shades in 14 days, measured using the VITA Bleach guide 3D-Master, the industry-standard shade guide. This ensures precise, reliable results, outperforming competitors like Crest 3D and Colgate Optic White in speed and safety.
4 SHADES WHITER
18-Year Old Male Non-Smoker Using White Birch™ Charcoal Toothpaste
6 SHADES WHITER
24-Year Old Male Smoker Using White Birch™ Charcoal Toothpaste
Enamel-Safe with Low RDA
White Birch’s Relative Dentin Abrasivity (RDA) of 45 is 50% less abrasive than leading competitors, protecting your enamel while whitening effectively.
Compare our RDA to other popular toothpastes:
Toothpaste RDA Abrasiveness
White Birch Toothpaste 45 Low (50% less abrasive)
Colgate Optic White 100 Moderate
Crest 3D White ~90 Moderate
Sensodyne Pronamel ~35 Low (slower whitening)
